Lag

[J_Slice]

LAG = Loose Aggressive

LAG is the villain to TAG (Tight Aggressive)

LAG is about playing a higher number of starting hands and playing them aggressively. The strategy relies heavily on good post flop play. The basic principles are that you play a lot of hands aggressively looking to see flops. By raising and playing aggressive you should be reducing the possible ranges of your opponents since they will need a strong hand to call with. This makes hand ranging easier and you can better assess where you stand on the flop. Post flop you will play aggressive depending on board texture and try to put your opponent in tough situations. By doing this you will manipulate them into calling eventually and paying off your made hands. This strategy really plays off of level 3, what your opponent thinks you have. You can represent hands that you don't have in order to win pots.

It is very difficult. My explanation may make it sound simple but it's not. It's used by the best poker players in the world. It's how durrrr and Ivey make boat loads, but they are truely elite.

Really good description of the basic Loose-Aggressive (LAG) strategy, couldn't have put it any better.

i think that will good to talk about LAG strategy in cash games.
Write what is your opinion about this style.

This is a very high variance style of play and I wouldn't recommend it to beginning players. Playing so many hands and playing them aggressively will give you huge swings in your bankroll. Just as kingkowboys said, it may sound simple but it most certainly is not.

Personally I try to avoid LAG players as they can make your life miserable on the felt, especially when they are sitting on your left and will have position on you a large majority of the time. Constantly 3betting you, raising flop c-bets, check raising flops, etc, etc.

However at the micro stakes it is rare to find a good LAG, mostly they turn out to be maniacs who have watched too much television poker and decide that is how to play, since, you know, that's what they do on the TV. These maniac types usually have no post flop skills and is mostly just pure aggression at random times. Good LAGs have very good post flop skills and, while it certainly seems like they are maniacs, they do have a method to their madness.

A good LAG strategy can be very profitable, provided you have the skills to play the style correctly, the mental stability to cope with the huge swings (up and down) of your bankroll, as well as the bankroll to survive those huge swings.